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Insights

Insights shaping the future of
your ads business

Stay ahead with the latest research, trends, and perspectives on what’s next for publishers and buyers.

Areas driving change

  • Partnerships that unlock performance for publishers and buyers

    Partnerships that unlock performance for publishers and buyers

    In the AI-era, who you partner with matters more than ever. Learn how we’re building connections that maximize working media value for agencies and drive revenue for publishers.

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  • Ask Admanager

    Introducing Ask Ad Manager, the AI agent that will help you get more done.

    Ask Ad Manager, built with Gemini, helps publishers get deeper insights, understand their performance and make better decisions faster.

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  • Article hero image

    Building the future of live monetization

    As audiences shift to CTV for live viewing, broadcasters are discovering their valuable ad opportunity.

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  • Partnerships that unlock performance for publishers and buyers

    Partnerships that unlock performance for publishers and buyers

    In the AI-era, who you partner with matters more than ever. Learn how we’re building connections that maximize working media value for agencies and drive revenue for publishers.

    Read now
  • Ask Admanager

    Introducing Ask Ad Manager, the AI agent that will help you get more done.

    Ask Ad Manager, built with Gemini, helps publishers get deeper insights, understand their performance and make better decisions faster.

    Read now
  • AI-driven creative alignment will transform CTV ad relevance

    AI-driven creative alignment will transform CTV ad relevance

    How advertisers are thinking about AI to help scale emotionally resonant ad experiences.

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  • Future of publishing

    How publishers can strengthen connections with advertisers in the AI era

    As ad budgets spread across more channels than ever, buyers want proof of performance, not just impressions.

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  • Quality drives value: A new era of mobile gaming ads

    Mobile gaming ads today

    Explore how gamers respond to different ad experiences and how they impact user outcomes.

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  • Shift from short-term gains to long-term growth

    Shift from short-term gains to long-term growth

    Enter the next era of app performance with AdMob.

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  • 5 monetization strategies for your app

    5 monetization strategies for your app

    Popular app monetization strategies and discuss the potential impact on app growth and engagement

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What’s new and what’s next

Stay informed with the latest analysis, commentary, and research.
Ask Admanager

Introducing Ask Ad Manager

Get deeper insights, understand your performance and make better decisions faster.
New monetization and AI tools for publishers

New monetization and AI tools for publishers

The latest updates to help publishers easily monetize their content.

Keep learning

Find documentation, best practices, and resources for every stage of your monetization journey.

  • Resources for Ad Manager

    Access best practices and expert guidance to maximize your revenue and overall performance.

  • Resources for AdSense

    Find step-by-step guidance and product documentation to help you succeed with your web content.

  • Resources for AdMob

    Explore resources to grow revenue, improve user experiences, and maximize your app’s value.